Few names in the world of motorcycling craftsmanship carry the same quiet respect as Guy Willison. Known for his engineering brilliance, attention to detail, and lifelong passion for motorcycles, Willison represents the heart and soul of British motorbike design. His career — from his television appearances to his hand-built bikes — showcases a dedication not just to machines, but to artistry, heritage, and innovation on two wheels.
Early Passion for Motorcycles
Guy Willison’s fascination with motorcycles began at a young age. Growing up surrounded by mechanical culture, he was drawn to the beauty of engines and the freedom of riding. This early enthusiasm soon evolved into a lifelong pursuit — one focused on creating, restoring, and improving motorcycles with a craftsman’s precision.
Willison was never just a mechanic or engineer; he was a designer and storyteller, using metal, leather, and motion to express individuality and heritage.
Collaboration with Henry Cole
Many people first discovered Guy Willison through his television appearances alongside Henry Cole, the British TV presenter known for shows like The Motorbike Show, Find It, Fix It, Flog It, and Shed and Buried.
Their friendship and creative partnership brought motorcycle restoration to mainstream audiences, blending technical expertise with down-to-earth humor and enthusiasm.
The Motorbike Show Legacy
On The Motorbike Show, Guy and Henry explored not only the engineering side of bikes but also their cultural history — highlighting rare models, restoration processes, and the people who kept the spirit of motorcycling alive.
Willison’s deep technical knowledge and calm, methodical approach made him a fan favorite. He wasn’t about flash or fame — he focused on craftsmanship, authenticity, and the love of the ride.
The Brough Superior Connection
One of the most defining chapters in Guy Willison’s career came with his involvement in Brough Superior, the legendary British motorcycle brand.
Reviving a British Legend
Brough Superior, originally founded by George Brough in 1919, was often called the “Rolls-Royce of Motorcycles.” The brand’s bikes were known for their luxury, engineering excellence, and exclusivity.
When the brand was revived in the modern era, Guy Willison became part of the team bringing new life to classic designs, combining traditional aesthetics with state-of-the-art technology. His expertise in both design and mechanical craftsmanship ensured that every bike retained the distinctive spirit of the original Broughs while meeting modern performance standards.
The Lawrence Model
One of the standout creations during this period was the Brough Superior Lawrence, inspired by T.E. Lawrence (“Lawrence of Arabia”), the most famous Brough rider in history. The model reflected Guy’s passion for blending history, engineering, and emotion into every motorcycle.
Guy Willison’s Own Brand: 5Four Motorcycles
In addition to his collaborations, Guy Willison founded his own motorcycle brand, 5Four Motorcycles, which has become synonymous with limited-edition, handcrafted custom bikes.
The Philosophy Behind 5Four
The 5Four ethos centers on craftsmanship, exclusivity, and soul. Each motorcycle is built by hand, using precision engineering and bespoke design elements. Willison’s goal was never mass production — it was to build motorcycles that tell stories, each one unique and personal.
His attention to detail extends to every bolt, line, and finish. Whether working on classic restorations or modern reinterpretations, Willison ensures that every 5Four machine reflects the passion and integrity that define his career.
Collaboration with Honda
One of the most notable projects under 5Four Motorcycles was the Honda CB1100 RS 5Four, a collaboration with Honda UK. This limited-edition model combined Honda’s engineering reliability with Guy’s distinctive retro styling.
The result was a modern café racer that paid tribute to the golden age of motorcycling, featuring custom paintwork, bespoke leather seating, and refined detailing — all trademarks of Willison’s approach.
Design Philosophy: Blending Tradition and Modernity
Guy Willison’s work bridges the gap between classic British motorcycling heritage and contemporary design innovation. He believes motorcycles should not only perform well but also connect emotionally with their riders.
Key aspects of his design philosophy include:
- Craftsmanship over mass production — each bike is built as a work of art.
- Respect for history — drawing inspiration from vintage models and legendary brands.
- Modern engineering standards — integrating cutting-edge technology without losing soul.
- Attention to every detail — ensuring each motorcycle feels both functional and beautiful.
This philosophy makes Willison’s creations timeless — equally admired by vintage purists and modern riders.
Influence on Modern Motorcycle Culture
In an era dominated by automation and mass production, Guy Willison stands as a symbol of hand-built authenticity. His work reminds enthusiasts that the essence of motorcycling lies in connection, creativity, and craftsmanship.
Through his appearances on television, collaborations with major brands, and the continued success of 5Four Motorcycles. Willison has inspired a new generation of riders and builders to appreciate the artistry behind engineering.
Celebrating the Human Touch
Every motorcycle built under Guy Willison’s supervision carries a sense of individuality — something missing from many modern machines. Riders who own his creations often describe them as having “soul,” a direct reflection of the care and passion he puts into every build.
The Legacy of a Modern Craftsman
Today, Guy Willison continues to be a respected figure in the world of motorcycle design and restoration. His legacy extends far beyond the machines he has built — it lives in the community of riders, builders, and dreamers he has influenced.
From his early work with Henry Cole to his innovations with Brough Superior and 5Four Motorcycles, Willison’s career showcases the best of British engineering culture. Where passion meets precision, and tradition meets modern art.
Conclusion: The Spirit of Guy Willison
Guy Willison embodies the golden spirit of motorcycle craftsmanship — patient, authentic, and endlessly passionate. Whether he’s appearing on television or building in his workshop. His approach never changes: make it beautiful, make it rideable, and make it meaningful.
