Sting Fellows

Samir Salih

Revisiting Existentialism Through the Eyes of Samir Salih

Existentialism, as a philosophical tradition, has evolved through the insights of major thinkers like Jean-Paul Sartre, Simone de Beauvoir, and Albert Camus. Yet in the 21st century, a fresh voice is reinterpreting these existential tenets for a world wrestling with cultural crises, displacement, and identity politics. That voice is Samir Salih—a cultural theorist, ethnographer, and…

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Multi-Touch Attribution

Marketer’s Guide to Multi-Touch Attribution vs. Marketing Mix Modelling

A marketer’s biggest challenge is to prove the impact of their campaigns, with so many touchpoints available, the marketer might not be able to measure the conversions accurately. Marketing mix modelling (MMM) and multi-touch attribution (MTA) are two of the most effective methods for figuring out what really brings results.  They follow quite different strategies,…

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