New York City is home to some of the largest trade shows in the world, if not the most competitive, and can draw hundreds or even thousands of participants. With such a highly concentrated crowd, the competition is bound to be fierce, which makes being able to stand out very important. This is where double deck trade show displays can help you out. These unique booth designs feature not only better visibility but increased space and structure, giving you the opportunity to complete the experience for visitors.
In this article, we will discuss the most important benefits that New York City has to offer when using double deck displays while focusing on how you can strategize them into your custom trade show booth design to maximize your presence. Regardless of whether you are showing off your products in an expansive convention hall or in a more confined place, a double deck booth will increase your display capabilities beyond your expectations.
Why Choose Double Deck Trade Show Displays?
A double deck trade display comes with an upper and lower deck, which has a lot of benefits for any booth out there. This type of booth especially works wonders in busy areas like New York City trade shows, where the competition for necks turning to your booth is a frenzy.
Height Advantage: The rest of the double deck booth pros come from the height features it provides. The upper deck allows for enhanced visibility and makes it possible for your booth to be spotted from afar. This is critical to the attendees as in big trade shows they risk getting lost in a never ending cycle of exhibitors. A Double deck booth increases the chance of sustaining foot traffic due to being visible from greater distances.
Extra Conference areas: You can effectively increase the space of your booth by two fold, just by adding an extra level without having to increase the base area. This enhanced level allows for meetings, showcasing additional products, or even creating lounge areas for important client interactions.
- Improved brand recognition: A custom booth usually looks very professional, and its double deck style indicates high branding sophistication. Selecting a customized tradeshow booth with a double deck design shows your brand is contemporary, serious, and willing to spend money to make an enduring impact at the trade show.
Custom Trade Show Booth Designs That Optimize Booth Space
When conceptualizing a trade show booth, one of the primary considerations is the optimal use of available space. A custom tradeshow booth with a double deck feature will not only create more horizontal space, but also add vertical space. Strategically, the booth should be partitioned into different functional zones to promote better micromovement and spatial use.
- Product Showcase Area: The interactive displays and demonstrations associated with your products or services can also be showcased at the lower level for seamless access. This is the interaction hotspot for attendees.
- Meeting Space: Business conversations with clients, partners, or prospects can take place at the upper level of the double deck booth in some measure of privacy.
- Storage space: Store materials on the upper storage deck to minimize clutter on the ground level booth, achieving an organized and clean space.
These features can be customized in trade show booth designs with the assistance of proficient booth designers to ensure seamless layouts that balance brand engagement and visibility.
Stand Out With Unique Features And Branding Opportunities
Double deck booths can be used for branding and creative design elements in addition to space. While exhibiting in trade shows in NYC, you have to go the extra mile to make the booth engaging. Controlled impression of the booth can be done best with bold branding and a double deck structure.
- Wide-Landing Graphics: Because of the height, you have the ability to put up large graphics and logos for amazing distance impressions. The upper deck also has large signs or banners which will ensure greater attention from more attendees. This will guarantee your booth will be attended by many.
- Interactive Technology: You may install large screens or interactive displays on the upper deck, since they will be more visible to attendees circulating around the exhibition hall. Your brand can be presented in an interesting and energetic way using digital presentations, videos, or live feeds.
- Lighting Effects: Lighting is a crucial feature in the design of trade show booths. With a double deck booth, you are able to include more advanced lighting features like overhead lights or spotlights to illuminate specific features of your booth. The right lights can help create a positive atmosphere as well as draw attention which does wonders for boosting traffic to your booth.
Adding these features to your custom tradeshow booth design transforms an ordinary booth into an exceptional experience that will be remembered by the trade show attendees.
Combining a 10 by 20 Booth Layout with a Double Deck Design
While larger booths are commonly associated with double deck displays, they could also be streamlined into smaller designs. This includes the 10×20 booth layout. This arrangement merges the compactness of a smaller booth with the added versatility of a double deck design.
- Maximized Functionality: With a 10×20 booth layout, the upper level can be utilized to conduct meetings, demos or storage and the lower level can be used to engage visitors and showcase products.
- Flexible Design Options: The flexibility offered by the 10 x 20 booth layout makes it very popular amongst exhibitors where visibility from the upper deck is as important as the floor space. You can design the booth in a way that complements your trade show goals, whether that’s focusing on lead generation or networking.
The mix of the 10×20 booth layout with a double deck structure elicits the best functional and brand impact while maximizing visibility.
Managing Traffic Flow with Double Deck Booths
There is a constant buzz of traffic at trade shows as a huge number of visitors move through the aisles at once. With a double deck trade show booth, there is not only more space, but also improved management of traffic so that your team handler attendees in an organized fashion.
- Attracting Attention: The unique height of the booth serves to both capture attention and increase visitor count. This visibility funnels more foot traffic to your booth. Walk by traffic will have better interactions with your booth due to greater visibility.
- Directing Attendees: You can use a more sophisticated double deck booth to better control the flow of attendees to your booth. The base level can be used for product demos and other displays while private meetings can be conducted in the upper deck. This helps manage the flow of visitors more effectively.
You can create an efficient flow of vertical traffic with minimal booth congestion by purposefully placing different signages within each section of your booth with specific roles.
Economically Prudent Investment For Extended Use
The initial investment of a double deck booth increases with added set up costs compared to single level designs, but the latter does not provide additional overarching benefits. This booth allows you to maximize versatility and longevity while retaining a unique advantage at various trade shows over the years.
- Long-Term Investment: A custom tradeshow booth featuring a double deck design is a long-lasting investment that can be used in various trade shows and maintains a quality presence throughout all shows.
- Reusability: The design of these booths is modular, so they can be changed and added onto for different locations and events. Having a double deck booth will lower the costs associated with construction and setup of a new booth.
A custom double deck booth has the potential to increase visibility, functionality, and branding opportunities, therefore increasing ROI and making it a long-term cost-effective solution.
Epitome
Customization plays a role in gaining attention regardless of the field. New York City has some of the most competitive shows, thus it is important to analyze your target audience. Instead of a single deck trade show booth, use double deck trade show booths that allow for better display visibility and better custom branding. Add a custom tradeshow booth with a 10×20 booth layout, or make use of the upper deck for displays and meetings. Regardless, both will give advantages to the exhibitor.
It works best for the trade show attendee with striking designs and proper consultation. Services offered at the trade show will help the companies draw in more visitors, enhance their trade show interactions, win over clients, and ultimately meet their goals.
